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Social Media and Chatbot Analytics


Enable deep learning in user interaction channels for your interaction. Moving beyond social listening to pass on the feedback from social channels and chatbots by continuous text analytics using a broad range of technologies ranging from meta data based sentiment analysis to NLP based parsing.

Stand to gain the following benefits by building social analytics:
  • Quicker qualified feedback for product /service from market
  • Quicker product release life cycle
  • Easy access to market insights across the organization
  • Easy influencer analysis and brand management
Social and Chatbot Analytics:
  • All customer marketplace and customer-customer interactions (peer network interaction) across the social media and marketplace could be aggregated in big data environment or in a event based text layer and suitable text analytics. This will however work based on the user preferences and with option of check out
  • The social media aggregation and analytics will help understand the “WOW” and “DISWOW” feature that enable valuable feedback to services and product teams as well as sales and marketing teams
  • Further improvisations and combining with GA analytics platform will demonstrate real value addition.
  • The same views along with insights can be leveraged to uplift posts and extend reach of brand across regions and segments.
At-the-moment social loyalty:
  • At the moment loyalty analytics helps in leveraging data to drive timely intervention across media platforms to help either propagate brand selling or introduce influencer market action
  • The analytics program will encapsulate rules to promote user buying activity and will feature a decision tree mechanism to raise stipulated alerts mechanism
  • The loyalty program will help analyze and predict customers behaviour as well help build a holistic view of stickiness to a given brand/service for example – Recommending a product to a user at a given moment
  • The rules engine based analytics program will enable the moment of truth sale by providing notification in the “Time to ACT” highlighted below

I am ready to get in-depth analysis of the data? Write to us