Our CRM and marketing analytics offering help to position and enable a data enabled visualization for marketers which will help in guided decision making and maximize on the objectives.
Usage of statistical techniques for customer profiling including product design, service/product preferences. This will help in separating the systems of innovation and gives ample room for quick learn and unlearn process.
Usage of data models to make informed campaign decision and data hypothesis. The steps involved are hypothesis, segmentation and target validation, forecasting, what if scenarios.
Leveraging of analytics models to develop and monitor for:
Churn Propensity score
Loyalty rewards score
"Propensity to buy"? score
Ranking of the customers
Influencer marketing analytics
Data view to appreciate planned vs actuals sales function measures:
Gross additions - Campaign based sales