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Blogs

Advent of Decision Science

Advent of Decision Science

In the mid of last year , there was an interesting phenomenon that took place. The spend in digital channels overtook the media spend in other traditional channels like television. This once in a new age phenomenon has resulted in driving real dollar to digital channel . But how does it materially impact the ecosystem…

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Creating a Profitable Data Lake

Since the last decade with the advent of big data, Data Lakes have been included in conversation. However Chief Data Officers have been reluctant to undertake the initiative. There are a few others of large Enterprises who have committed investments but are struggling to justify the spend so far. Barring a few use cases implementation…

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Creating a Profitable Data Lake